To display a model in Normal To view: On the model, select one of the following: plane or planar face, cylindrical or conical face, any feature created with a single sketch, click Normal To (View Orientation fly out – Heads-up View toolbar).
However for a feature that is used so frequently most SolidWorks users set up N as a keyboard shortcut to the normal to feature. Although most don't realise that by clicking the N button consecutively you can flip the orientation. Press N once to go normal to the selected entity, press it again to flip to the other side of the same entity. (see below)
By Jon Weston-Stanley